Digital Marketing Manager RFP (Request For Proposal)

Request for Proposal (RFP)
Digital Marketing Manager (Contractor Role)
Dan Bailey’s Outdoor Co.
Livingston, Montana

 

 

1. Introduction

Dan Bailey’s Outdoor Co., a premier outdoor gear and fishing outfitter based in Livingston, Montana, is seeking a highly skilled and experienced Digital Marketing Manager to support our online presence and digital marketing initiatives. This is a contractor role designed for a professional with expertise in social media management, content creation, strategic planning, event preparation, email marketing, web design, and search engine optimization (SEO).

The ideal candidate will also be experienced in the four key areas of the Dan Bailey’s business - Hike, Bike, Ski and Fish. A working knowledge of all these activities is necessary to authentically speak to the customer base and the services we offer. We want this candidate to be a member of the team and part of our store culture, and enjoying the outdoor lifestyle and this incredible place we call home is part of that. 

2. Scope of Work

The selected contractor will be responsible for the following tasks:

  • Social Media Management: Develop and implement social media strategies, create engaging content, manage accounts across platforms (Meta, Instagram, etc.), and track performance metrics.

  • Content Creation: Provide high-quality photography and social video content to support brand initiatives and goals.

  • Strategic Planning: Develop and execute digital marketing strategies to enhance brand awareness, customer engagement, and online sales.

  • Event Preparation: Support marketing efforts and content creation related to events, promotions, and community engagement activities.

  • Email Marketing: Create, manage, and analyze email campaigns using Mailchimp.

  • Web Design and Updates: Maintain and update the company website (Shopify-based), ensuring usability, SEO optimization, and e-commerce effectiveness.

  • SEO: Optimize website content, research keywords, and implement best practices to improve search rankings and drive organic traffic.

3. Required Qualifications

Candidates must demonstrate proficiency in the following:

  • Strong background in digital marketing with proven experience in the outdoor industry (preferred but not required).

  • Expertise in Shopify for e-commerce management and optimization.

  • Proficiency in Meta (Facebook & Instagram) advertising and management.

  • Advanced skills in Adobe Photoshop for content creation.

  • Experience with Mailchimp or similar email marketing platforms.

  • Strong SEO knowledge, including keyword research and implementation.

  • Excellent project management skills and ability to meet deadlines.

4. Proposal Requirements

Interested candidates should submit a proposal that includes:

  • Company or Individual Profile: Background, experience, and relevant qualifications.

  • Portfolio: Examples of past work related to digital marketing, content creation, and social media management.

  • Approach & Strategy: A brief outline of how you would approach this role.

  • Pricing: Detailed pricing structure, including hourly rates or project-based fees.

  • References: At least two professional references.

5. Submission Deadline & Contact Information

Proposals must be submitted by April 18, 2025 to info@danbaileys.com. For any inquiries, please contact Dale or Rob at 406-222-1673.

We look forward to receiving your proposals.

 

 

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